A distinct shift in the e-book market is potentially on the horizon with the recent news that Microsoft are teaming up with Barnes & Noble (B&N). This is potentially a very powerful pairing, and one that will no doubt have Amazon and Apple on their guard.
The B&E/Microsoft partnership will take the form of a new Barnes & Nobles subsidiary, incorporating the B&N College and digital businesses.
According to B&N, the following will be on the cards for the new subsidiary:
- A NOOK application for Windows 8.
- Educators and students will have access to NOOK study software, a platform that will facilitate distribution and management of digital resources in the education sector.
Microsoft’s partnership with B&N, places it head to head with Apple who announced their intention to enter educational publishing in January this year and who are currently accelerating their efforts in the educational publishing sphere
B&N Media release (30 May 2012)
(Source: Barnes & Noble)